Next Member Luncheon:  August 19, 2010

Speaker:  Dan Gartlan, Co-Founder & President of Stevens & Tate Marketing

Program Title:  Attraction Marketing: How to Make Your Company More Interesting to Potential Clients and Business Partners in the Healthcare Industry

As in life, projecting a positive and interesting persona can attract others to you. “Attraction Marketing” is the process of making your company more interesting to potential clients and business partners in the healthcare industry. Now more than ever, people and companies want to work with organizations that offer more than simply service and quality. They want to work with leaders.

11:30am to 2:00pm at the Knights of Columbus

RSVP online or call Vicki Henning at 414-325-3400, or e-mail her at

HCPRMS luncheons are held at:
Knights of Columbus
1800 S. 92nd Street
West Allis, WI 53219

Luncheon Schedule:
11:30 to 12:00 Networking
12:00 Lunch
12:30 to 1:30 Program

Dan Gartlan brings two decades of marketing success to Chicago-based Stevens & Tate Marketing. Before starting the agency in 1992, he held positions ranging from vice president of creative, to marketing director. He is a graduate of Illinois State University with a Bachelor of Fine Arts degree in Visual Communications and a Bachelor of Science degree in Education. Gartlan strongly believes that marketing requires leadership from a company’s very top level and that whatever you need to sell, strong marketing can add to its value.

As president of Stevens & Tate, Gartlan oversees a full-service advertising agency known for its award-winning, on-strategy creative, integrated message development and cost-effective media planning and execution. Partnered with Endora Digital Solutions, its online and interactive web team, Stevens & Tate creates focused, targeted solutions for all its clients in the hospitality, travel, tourism, retail, health care, and real estate industries. To review the agency’s work, visit www.stevens-tate.com

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Upcoming Meeting Dates for 2010:

October 21st, 2010

Previous Speakers

June 17, 2010

60 Tips in 60 Minutes: Practical Marketing Strategies for the Senior Healthcare Industry

Diane Roundy, Director of Business Development, Schenck SC

Join Schenck for this interactive workshop designed for marketers of senior care who are looking for ways to market their organizations without spending a bundle. In one hour, members of Schenck’s business development team will cover 60 grassroots marketing ideas that can help you build your business. From networking to news releases, speaking engagements to social media, these ideas can be implemented without a lot of effort—or cost. Don’t miss this opportunity to discover some new ways to grow your business!  

Diane Roundy oversees business development for Schenck, an accounting and auditing firm with eight locations within and over 500 employees. She provides training and strategic direction for the firm’s marketing efforts including public relations, advertising, promotion and communication. Diane is a graduate of the University of Wisconsin–Stevens Point with a degree in Marketing and Communication. She also received her MBA from the University of Wisconsin–Oshkosh. Diane serves on the board of directors of the Green Bay Packers, Denmark State Bank, and Girl Scouts of the Northwestern Great Lakes. She is also a member of the Green Bay Area Chamber of Commerce Group Purchasing Committee. Diane volunteers her time with St. Paul School in Wrightstown and the Brown County Ethics in Business Awards. She is a member of the Association for Accounting Marketing and serves as a core team leader for AGN International, a worldwide association of CPA firms.

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Thursday April 15th, 2010

Subject:   Get More From Your Marketing Dollar

Speaker:  Steve Kohlmann, Heritage Printing

Learn about Social Media (Facebook, LinkedIn and Twitter), Traditional Printing and New Technology- Using personalized URLs to track and measure response of print material.

Steve Kohlmann has advised clients on corporate communication matters including corporate identity & branding, fulfillment and mailings since 1991. Steve started in the graphics industry in 1978 and is third generation involved with printing. His father, Joe Kohlmann Jr. worked at WA Krueger in Brookfield with Harry Quadracci Sr. prior to the launch of Quad Graphics. Steve guides a variety of fields including financial, mergers & acquisitions, consumer products, retail, direct marketing and numerous manufacturing and service industries.  His clients also include non-profits, technology, medical & healthcare sectors and large multinational corporations.

Direct: 262-373-4014

Email: steve@clickheritage.com

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Thursday February 18th, 2010
11:30-1:30 at the Knights of Columbus

Subject: The Healing Power of Humor

Speaker:  Bob Orvis of ComedySportz

Please join Bob Orvis of ComedySportz as he explores the value of laughter and the healing power of humor in a fun, funny and interactive workshop.  You’ll laugh, you’ll make others laugh, and you’ll learn about your own healing power.  And, although you’ll be invited to participate, you’ll never be forced on stage. 

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Thursday October 15th, 2009
Subject: The Power of Engagement Marketing
Speaker:  Tim Dyer, Creative Director of GMR Marketing

Dyer's work has permeated the pages of pop-culture for over 6 years.  A 3-year veteran at one of the nation's leading engagement marketing agencies, GMR Marketing, Dyer currently serves as a Creative Director in the Ideation department.  He has worked on hundreds of national advertising and marketing campaigns for numerous Fortune 100 brands.  He is a proud graduate of the University of Missouri, Missouri Journalism School.

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June 18th, 2009
Gordon Gohr
Gohr Creative Services, LLC
Look In & Look Out! Marketing Necessities

Gordon Gohr is an accomplished marketing and communications professional. He has over 27 years of experience in the advertising industry and has been recognized with multiple local, regional and national awards for his commercial art and graphic design.

His areas of clientele expertise include consumer packaged goods, financial, recreational products and the hospitality industry to name a few. He has produced campaigns utilizing all forms of traditional advertising targeting the consumer and business to business markets.

Gordon Gohr
Gohr Creative Services, LLC
2745 N. Brookfield Rd., Brookfield, WI 53045
414-651-0306

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April 16, 2009
Kevin Barnes
Creatonomy
Measuring the Results of Your Marketing Efforts

From websites and email to printed collateral and advertising, your marketing efforts take many forms. How can you tell whether you are getting your money's worth for your marketing investment (ROI)? Or which initiatives are the most (or least) effective? In this session, you'll learn the importance of defining measurable goals for your different marketing initiatives, how to measure success against those goals, and how to avoid the common pitfalls that can undermine the value of your healthcare marketing metrics.

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February 19, 2009
Lynn Steffes, PT
President, Consultant
Steffes & Associates Consulting Group

Lynn Steffes, PT is President/Consultant of Steffes & Associates a rehabilitation consulting serviced based in Wisconsin.  She provides consulting services to rehab providers nation-wide. She has enabled providers to achieve optimum success in the delivery of high quality, cost-effective care to their patients/clients by offering assistance with the following: marketing and program development, negotiating managed care contracts and payer relations, training and staff development in the referral & payer relations process, optimal reimbursement and documentation strategies, lobbying and advocacy for therapy services, and much more.